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- BUSINESS, Page 67Business NotesPUBLISHINGTabloid Mogul Sells His Child!
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- Forget about the trade deficits or all that fuss in
- Lithuania. Readers of the National Enquirer (circ. 4.1 million)
- and its bitter rival Star magazine (3.6 million) know what the
- real news is. DOLLY PARTON GETS GIANT NEW BUST IMPLANTS!,
- shrieked a recent issue of the Star, while the Enquirer offered
- a must-read yarn headlined ED MCMAHON FLIES INTO RAGE. For 16
- years the dueling scandal sheets brought blood-and-guts drama
- to U.S. supermarket checkout counters. But the publishing
- pugilism came to an end last week when the owner of the
- National Enquirer, New York City-based G.P. Group, agreed to buy
- the Star from media mogul Rupert Murdoch for $400 million.
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- Launched by Murdoch in 1974, the Star was one of his first
- U.S. successes. The Star will operate separately from its new
- sister publication. So on the surface at least the tussling
- tabs will still vie for the dirt on wayward celebrities and
- errant aliens.
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